It was just before 10 a.m., on May 10, a Wednesday - not exactly prime shopping time - so the parking lot was understandably empty.
Additional roadside signage would be mighty helpful. The directions are on the store, but, unfortunately, you don’t see them until you’re past it. Smooth arrived at the storefront after a few less than smooth missed turns - while the store’s sign is a can’t-miss-it sight from the freeway, getting there requires a bit of intuitive thought to successfully meander behind other store buildings to the freeway frontage. The destination was ripe for a mystery shopping experience, so we contacted Agent Smooth and sent him in - undercover, of course. We’d heard good things, and know the store owners’ reputations as solid. Our team had driven by the huge sign and large glass windows facing Interstate 80 in Sacramento hundreds of times - since the Fitness Outlet Exercise Equipment has a superior location on the main highway between San Francisco or Sacramento and Lake Tahoe and all points east - but we’d never stepped inside.
Don’t forget to visit our Training Center ( to see our entire lineup of past Mystery Shoppers. Each and every shopping experience can be widely different, even at any one store or with any one person. Still, as we always like to point out: Our goal with these Mystery Shoppers is not to pick on one person or one store - or to praise one particular store or person - but to point out what went wrong and what went right and, hopefully, offer a learning experience. We love to have good experiences - and we have indeed had some super ones - although sometimes we are disappointed, as unfortunately was the case this time. SNEWS® heads to Sacramento, Calif., for yet another in our popular series of Mystery Shoppers. Get access to everything we publish when you
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