Loesje (Literature on education and the arts), an international organization in Arnhern (Netherlands) uses the Franklin Gothic typeface on its posters to promote the idea of democracy. In a nutshell, Franklin Gothic is a classic font that will withstand time and trends due to its high legibility, convenient economy of space and simple aesthetic quality. It can look corporate, fun, cheeky, intimidating, sad or whatever tone you want it to be because it’s a font that is moulded by its copy and how it sits on a page. And because of their clean, uniform lines, it is a neutral font. They have been in our lives for so long that we have gotten so used to them that we don’t even question why. Typeface used on The Dark Knight poster artworkįranklin Gothic is similar to Helvetica in the sense that they are fonts you can’t explain away their use because they’re just there. Slim cut and neat, it allows for economy of space while maintaining the aesthetic value of the type. Much like Helvetica, it is a font that allows quick and crystal clear understanding due to its high legibility. While Helvetica is about the empty space between the lines, Franklin Gothic is all about the lines themselves. That is why it is frequently utilized in ads and print media.įranklin Gothic is one of those classic typefaces. Franklin Gothic is used for any and all headline and body copy when there is a need for smooth power and simple authority. Named in honor of prolific American printer Benjamin Franklin, the arguably most widely-used font in the world is often the typeface du jour for advertisers and publishers. The original purpose for its design was for newspapers (headlines and body copy) and where space is limited. It is a realist sans-serif font (Gothic was a term for sans-serif) and is considered the “patriarch of all modern American gothic typefaces”. The famous Franklin Gothic font was created by Morris Fuller Benton for American Type Founders (ATF) in 1902. Let’s start with a little history class, shall we? So how about Franklin Gothic? What was the purpose of it’s creation and what is it supposed to be used for? With Times New Roman, it brings about a sense of responsibility and formality. When we use a font, have you ever thought about the emotions that it carries along with it? Let us give some examples, when we use Comic Sans, we feel like it’s time for fun and games.
Noun: a complete assortment of type of one style and size.
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